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How KFC and McDonald’s conquered China’s consumers – Ashley Dudarenok
Ashley Dudarenok In the early days, KFC and McDonald’s tried to conquer China’s consumers with a standard US menu. Now diversification and localization have become a key feature in the success of both...
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China: key for McDonald’s expansion – Shaun Rein
Fast food giant McDonald’s is expanding its footprint in China with one-third of its planned 9,000 new restaurants. China is key for McDonald’s expansion, says Shanghai-based business analyst Shaun...
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